This is what happens when the gap is fixed.
Different companies, different markets, the same underlying shift.
When value becomes clear, expertise reaches the right people, and accounts stay engaged — growth follows.
COMPANIES WORKED WITH
Selected work
CloudSufi
Enterprise AI consulting
Brand, positioning, and structured offerings built from the ground up — including partner visibility with Google Cloud, innovation hub launch, and executive-ready asset infrastructure. Scaled from 3 to 250 employees with a strong market entry foundation.
"I first worked with Giselle when I was CEO at Bristlecone. What she built there — the positioning, the market presence, the engagement infrastructure — was transformational. When I founded CloudSufi, there was no question about who would lead marketing."
Irfan Khan · CEO & President · CloudSufi
Solfácil
High-growth fintech · Brazil
Value differentiation messaging built for a price-competitive market — clarity aligned across marketing, product, and sales. Elevated market positioning and a growth foundation built on value, not price.
"Giselle quickly identified what was missing, aligned stakeholders across sales, product, and leadership, and built a system that made a measurable difference in how we positioned and executed. Exactly what a fractional CMO should do — and rarely does."
Jaison Erick dos Reis · CPO · SolfácilGrupo Martins Ribeiro
Multi-brand retail group · Brazil
Three brands repositioned, a B2B ecosystem of partners and vendors built, and market perception shifted after identifying false competitor claims. Recovered visibility and revenue for a top brand losing ground.
"Giselle led the brand and marketing work across three of our companies for over four years. She elevated each brand, delivered results consistently, and brought a level of strategic thinking that was genuinely ahead of what we expected. An exceptional partner."
Patricia Sepulveda · Co-owner & Board Member · Grupo Martins Ribeiro
Featured work
EXECUTIVE ENGAGEMENT · GLOBAL CONSULTING FIRM · PART OF A $21B GROUP
Pulse at MIT — built into a consistent pipeline and credibility engine
Built and scaled a C-level conference at MIT connecting enterprise leaders, Gartner analysts, and MIT innovators. Grew from 30 to 150 attendees, improving both quantity and quality. Each conference generated 30+ testimonials and became a consistent source of pipeline, thought leadership, and strategic relationships. Complemented by Exec Connect — a CEO-to-C-level video series sharing enterprise transformation stories directly from client leaders.
ACCOUNT RETENTION · CONSULTING & SERVICES
A company risking its most important account kept it by changing how they communicated value.
Their relationship with a major enterprise client had deteriorated. Service reports weren’t showing the value delivered at the executive level. The work: structured, reusable whitepaper and QBR materials that translated operational output into impact — written for senior leaders and PhD-level stakeholders. The account was retained. The same format became a repeatable template across their client base.
The pattern repeats
Enterprise technology consulting · Microsoft · SAP · Google Cloud · Workday
8× pipeline growth vs. 2× industry average
Unified positioning across a fragmented sales team
Global advisory firm
5× recurring revenue growth
Expertise made visible and consistent in client conversations
Technology services firm
4× business expansion — acquired by Accenture
Positioning and growth foundation built ahead of acquisition
Tech consulting firm
38% higher win rates · 67% faster deal closing
Client messaging and engagement structured and aligned
Telecom advisory
Technical depth and market intelligence built for enterprise clients
User guides, site, whitepapers, and valuation reports created for enterprise audiences
These outcomes didn't come from more activity. They came from fixing how expertise shows up and making sure it reaches the right people consistently.
This work comes from operating inside the same environments GB17 supports — enterprise technology, consulting, high-growth companies. Before GB17, Giselle led branding, full marketing ecosystems, and executive engagement at scale across global organizations. The result is work that moves from insight to execution without losing depth — and asset structures that last beyond the engagement, still in use, because they're built around how the business actually sells and communicates.