A softly lit hallway with a series of arched doorways, warm-toned walls, and wood flooring leading toward a seating area with neutral furniture.

What working together looks like.

Three engagements — each designed for a different stage. Most start with a focused review. Some come in ready to build. A few need ongoing senior involvement from the start.

A softly lit hallway with a series of arched doorways, warm-toned walls, and wood flooring leading toward a seating area with neutral furniture.

What working together looks like.

Three engagements — each designed for a different stage. Most start with a focused review. Some come in ready to build. A few need ongoing senior involvement from the start.

Where most engagements start

The Growth Review

A structured 2–3 week review of where opportunity is being lost across your most important accounts — and a clear, prioritized plan for what to fix first.

What you walk away with

Assessment of where value isn't landing — across messaging, expertise, and engagement

Where growth is being lost and where expansion potential exists

Opportunities to improve win rates and accelerate expansion in existing accounts

Prioritized action plan — what to fix first, next, and later

Includes: Accounts and materials review · Value clarity and differentiation audit · Expertise reach assessment · Account momentum analysis · Written findings report · Prioritized action plan · 90-minute working session

2–3 weeks from start to working session

Starting at $5,000

The Review answers where the gap actually is and whether it's worth closing now. Most engagements continue beyond the review.

For companies ready to build

The Growth Retainer

A 3–6 month structured engagement that moves through all three growth pillars in sequence — Clarity, Usability, and Continuity. Structured deliverables, templated and built to last.

What gets built

01

Clarity

One consistent story across every team, conversation, and account.

value proposition

value proposition

positioning and differentiation

positioning and differentiation

unified messaging

unified messaging

strategic narratives

strategic narratives

leadership alignment

leadership alignment

02

Usability

Technical depth translated into executive-level assets teams can actually use.

executive presentations and communications

executive presentations and communications

strategic reports, technical content, and client deliverables

strategic reports, technical content, and client deliverables

case studies and whitepapers

case studies and whitepapers

proposal and pursuit infrastructure

proposal and pursuit infrastructure

market insights and thought leadership assets

market insights and thought leadership assets

03

Continuity

An engagement structure that keeps account growth continuing between conversations.

executive briefing programs

executive briefing programs

executive connection initiatives

executive connection initiatives

strategic events and roundtable programs

strategic events and roundtable programs

client insight communications

client insight communications

account engagement frameworks

account engagement frameworks

Includes: Bi-weekly sessions · Direct access · Reusable templates, frameworks, and playbooks · Senior execution throughout · Structured handoff and adoption support

3–6 months · renewable

Usually follows the Growth Review. Can start directly if the issue is identified.

Most expansion conversations that have been stalled surface within the first eight weeks because the infrastructure to support them finally exists.

For deeper or ongoing partnership

Fractional CMO & Growth Partner

Senior-level growth leadership embedded inside your business — across positioning, account strategy, marketing, and team enablement. The same work as the retainer, but deeper involvement, broader scope, and an ongoing relationship.

What this covers

Full growth infrastructure built and running

Internal team capable of sustaining the work

Consistent market presence and strategic clarity at every level

Present in pitches, account reviews, and leadership conversations

Includes: Weekly senior involvement · Full asset and engagement infrastructure · Team enablement and capability building · Flexible scope as priorities shift

Ongoing · minimum 6 months

GB17 operates as a senior partner inside your business, with the strategic depth that comes from seeing this pattern across 20+ years and multiple industries.

Is this the right fit?

Good fit
  • B2B consulting or technology firm

  • Growth driven by expertise and senior relationships

  • Strategic accounts that should be expanding

  • Complex offerings, longer sales cycles

  • Leadership ready to act on what they find

Not a fit
  • Looking for lead generation

  • High-volume or transactional sales models

  • Early-stage with no significant client base

  • Needs a large team or delegated delivery

Start with a conversation.

In one call, we'll look at whether this is the right next step — what's happening across your accounts, where it makes sense to start, and what the engagement would actually focus on.

Start with a conversation.

In one call, we'll look at whether this is the right next step — what's happening across your accounts, where it makes sense to start, and what the engagement would actually focus on.

Start with a conversation.

In one call, we'll look at whether this is the right next step — what's happening across your accounts, where it makes sense to start, and what the engagement would actually focus on.

Start with a conversation.

In one call, we'll look at whether this is the right next step — what's happening across your accounts, where it makes sense to start, and what the engagement would actually focus on.