Is Your Pricing Anchored to Effort or to Value Buyers Can Justify?
A three-minute assessment for B2B tech and consulting leaders.
AI Value and Pricing Diagnostic
Find out whether your pricing is ready for faster, AI-assisted delivery, and where to focus first.
What you will receive
Your overall score and where your company stands
Your scores for Clarity, Economics, Credibility, and Continuity
The area to address first, with a practical starting point
Ten statements · About three minutes · Results shown immediately
Unlock the Potential of LinkedIn for B2B Success
AI is cutting delivery time and clients want the savings. How tech and consulting companies can protect price, margin and what makes them different.
When AI reduces delivery time, clients may challenge pricing that remains tied to hours, headcount, or output volume. The solution is not to move immediately to outcome-based pricing. Rather, make the value of your expertise, methods, evidence, and accountability clear and defensible to prospective buyers, then select a pricing model aligned with what you can control and measure.
We work with B2B consulting and technology companies to fix where growth is breaking down across the most important accounts.
How I Work
Depth over volume
Small number of clients by design. The depth of involvement that produces real results requires it.
Growth partner
I don't hand off work. The thinking, the diagnosis, and the execution stay at senior-level throughout.
Inside, not alongside
I've operated inside the same environments I now support. I know what these problems look like from the inside.
Brazilian-born · Built career in the US · Works globally
I started GB17 because the problem I kept seeing — expertise that exists but doesn't reach the right people, value that's real but doesn't differentiate, accounts that should grow but don't — didn't have a real solution in the market.
Agencies are built for volume. Large consultancies hand off to junior teams. Neither is built for what actually changes how a company's expertise translates into growth.
GB17 is.