Turn trust into revenue.
The Trusted Pipeline System™ transforms referrals, partners, and relationships into a scalable, predictable sales pipeline — powered by proven strategy and sharpened with AI.
Why Most Pipelines Are Unpredictable
Sales teams chase strangers while the next best client is often hiding in plain sight — in your network.
Pipelines stay weak because:
Referral opportunities aren’t tracked or systematized.
Partner ecosystems are underutilized.
Follow-up is inconsistent, leaving revenue on the table.
Marketing and sales don’t compound trust — they reset with every lead.
The result? A pipeline that feels reactive instead of reliable.
The Trusted Pipeline System™
We created the Trusted Pipeline System™ to fix this — turning relationship-driven growth into a repeatable revenue engine.
Not ad hoc referrals.
Not disconnected partnerships.
A proven system that:
- Maps and activates your trust networks.
- Systematizes partner and referral generation.
- Aligns follow-up and nurturing with buyer readiness.
- Compounds trust signals over time instead of starting from zero.
How It Works
The Trusted Pipeline System™ runs in five steps:
1
Trust Mapping
Identify clients, partners, and referral sources already in your network.
2
Pipeline Design
Create structured workflows for referrals, cross-sells, upsells, and partner-sourced leads.
3
Engagement System
Build outreach and follow-up sequences powered by trust, not cold calls.
4
Relationship Nurturing
Consistently re-engage your networks with value-driven touchpoints.
5
Compounding Growth
Layer AI to track signals, prioritize opportunities, and scale what works.
From trust → to system → to revenue.
What You Get
With the Trusted Pipeline System™, you gain:
1
Trust Network Map
→ visibility into untapped partner and referral opportunities.
2
Trusted Pipeline Playbook
→ workflows for referrals, renewals, upsells, and cross-sells.
3
Relationship Nurturing System
→ templates and touchpoints that keep brand top of mind.
4
AI-Powered Tracking
→ prioritize opportunities and measure pipeline growth.
You don’t just hope for referrals. You engineer a predictable pipeline.
Why It Matters
In B2B, trust is currency. When you systematize trust, you:
- Generate warmer leads that convert faster.
- Reduce dependency on cold outreach or paid ads.
- Build a compounding pipeline that grows year over year.
- Align sales and marketing around relationships, not transactions.
The Trusted Pipeline System™ ensures every relationship becomes a revenue opportunity.
Why Executives Choose This System
Predictable growth. Pipelines driven by relationships, not cold outreach.
High-conversion leads. Referrals and partners close faster, at higher value.
Compounding effect. Trust builds over time — each cycle gets stronger.
AI advantage. Signals and insights sharpen prioritization and scale.
Experience
Trusted by Leaders
From SaaS to fintech, consulting to supply chain, GB17 has helped leaders turn trust into revenue with clarity, authority, and predictable pipelines.
* Average YoY growth
Helped a SaaS consultancy double pipeline by systematizing referral workflows.
Built a partner-driven pipeline for a global IT services firm that produced enterprise accounts.
Scaled a tech startup’s customer base by embedding nurturing into the sales cycle.
“Complex ideas were translated into simple, actionable strategies that aligned teams and accelerated growth.”
— CEO, IT Consulting Firm
FAQ
We already get referrals. Why systematize them?
Referrals are valuable, but inconsistent. This system turns them into a predictable, repeatable engine.
Can’t sales just handle follow-up?
Follow-up without a system is sporadic. Our approach ensures nurturing is consistent and compounding.
Does this replace outbound?
No. Outbound has its place. But the Trusted Pipeline System™ gives you a high-conversion pipeline that reduces reliance on cold outreach.
How is AI used?
AI tracks trust signals, identifies warm opportunities, and helps scale engagement without losing the human touch.
The third gear of the Growth Engine™.
