Turn expertise into trust.
The Content Intelligence System™ transforms your insights into high-impact content and campaigns that position you as the trusted leader in your market — powered by proven strategy and sharpened with AI.
Why Most B2B Content Fails
Most companies publish content. Few turn it into revenue. They struggle to build trust because:
Subject matter expertise stays locked in executives’ heads.
Content is inconsistent, generic, or disconnected from GTM strategy.
Marketing creates noise, not impact.
The result? Buyers don’t see you as a leader, and your pipeline slows down.
The Content Intelligence System™
We built the Content Intelligence System™ after years of watching companies waste time and money on content that didn’t move the needle.
This isn’t random posting.
It’s not outsourcing blogs to an agency.
It’s a proven system designed to:
- Unlock executive and SME insights.
- Translate them into authority-building content.
- Align every message with your GTM Roadmap.
- Consistently position you as the trusted voice in your market.
How It Works
The Content Intelligence System™ runs in five repeatable steps:
1
Extract Insights
Capture the expertise of executives and SMEs through structured frameworks.
2
Systematize Content
Turn insights into scalable assets (white papers, blogs, blogs, presentations).
3
Align to GTM
Ensure every piece of content reinforces your growth strategy.
4
Publish Across Buyer Channels
Build presence where your clients already engage (LinkedIn, email, events).
5
Measure + Optimize
Use AI to sharpen targeting, improve performance, and scale what works.
One process. Consistent trust. Measurable results.
What You Get
With the Content Intelligence System™, you gain:
1
Executive Content Framework
→ structured, repeatable way to turn SME knowledge into assets.
2
Trust Campaign Playbook
→ LinkedIn + email campaigns mapped directly to your GTM Roadmap.
3
Thought Leadership Calendar
→ consistent presence across priority buyer channels.
4
AI-Enhanced Optimization
→ faster drafting, sharper targeting, data-driven improvements.
You don’t get “more content.” You get a content system that builds trust and pipeline.
Why It Matters
Authority builds trust. When you own the conversation in your market:
- Buyers come to you instead of competitors.
- Sales cycles shorten because trust is built early.
- Marketing finally drives measurable revenue.
The Content Intelligence System™ ensures your expertise translates into consistent demand and pipeline growth.
Why Executives Choose This System
Authority at scale. Your expertise amplified without more executive workload.
Strategic alignment. Every campaign ties back to your growth strategy.
Revenue-driven. Content built for pipeline, not vanity metrics.
AI advantage. Faster execution, more intelligent targeting, sharper insights.
Experience
Trusted by Leaders
From SaaS to fintech, consulting to supply chain, GB17 has helped leaders turn trust into revenue with clarity, authority, and predictable pipelines.
* Average YoY growth
Helped a global IT services firm 5X inbound demand by systematizing executive content.
Turned a tech startup’s SME insights into a thought leadership engine that 8X qualified leads.
Built a content system for a SaaS consultancy that fueled growth from $20M → $280M.
“The strategic approach consistently elevated brand authority and delivered measurable results.”
— Board Member, Retail & Supply Chain Group
FAQ
We already create content in-house. Why do we need this?
Most in-house content is ad hoc and disconnected from strategy. The Content Intelligence System™ ensures every piece drives authority and pipeline.
Can’t we just hire an agency for blogs and posts?
Agencies create content. We build systems that turn expertise into trust and revenue. That’s the difference.
Will this add more work for our executives?
No. Our frameworks extract insights efficiently. We handle the heavy lifting so executives spend less time on content, not more.
How is AI used?
AI enhances speed and scale, accelerating drafting, optimizing reach, and scaling distribution. Your voice and insights stay at the core.
The second gear of the Growth Engine™.
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